Meet The Executives

HELEN BEYIOKU IMUAPHE

HONORARY GLOBAL PATRON

 Helen Beyioku Imuaphe is an internationally renowned entrepreneur, humanitarian, innovator, motivational speaker, Ispy2inspire Honorary Global patron and founder & CEO of IARA.

The  IARA platform has helped launch, recognised  and propel many of today’s biggest names in Films, TV, Theatre, Arts & Entertainment industry for creative talents such as Thalapathy Vijay, Joshua Kane, Amel Bouchoucha, Kevin Lesly, Salma Rachid, Talia Storm, Lucy ST Louis, Anthony Boyle,  Shaun Escoffery, Terry Pheto, Reggie ‘n’ Bollie , Kiran Sonia Sawar and more.

Helen is a visionary and influential leader who created one the most inclusive and prestigious award through her role as the Founder/CEO of the IARA Awards (International Achievement Recognition Awards) in 2014. in order to recognise the hard work of those in Theatre, Music, Film/TV and the Fashion industry. Which has also influenced the international territories. She also creates opportunities for creative minds who are passionate and willing to gain experience in stage management and event management through IARA masterclass and apprenticeship programme.

From a very young age, Helen had a passion for humanitarian and community impact which propelled her in founding Helen Imuaphe Foundation which was launched to educate, help orphans and the under-privileged to live a better life. Committed to her goals of justice and fair treatment for all, Helen is particularly proud of her of her work and achievements with her foundation

Throughout her career as a law graduate and her leadership role with her brands IARA & JoeBol Exquisite . Helen’s drive, vision, tenacity and passion has been the key to her success and she is very dedicated to helping others do the same by engaging, transforming motivating people, through her work, to switch ordinary to extraordinary and the impossible to possible.

Helen loves nothing more than inspiring others to achieve great success through hard work ,prayer, focus and determination.
Helen Beyioku Imuaphe is an internationally renowned entrepreneur, humanitarian, innovator, motivational speaker, Ispy2inspire Honorary Global patron and founder & CEO of IARA.

The  IARA platform has helped launch, recognised  and propel many of today’s biggest names in Films, TV, Theatre, Arts & Entertainment industry for creative talents such as Thalapathy Vijay, Joshua Kane, Amel Bouchoucha, Kevin Lesly, Salma Rachid, Talia Storm, Lucy ST Louis, Anthony Boyle,  Shaun Escoffery, Terry Pheto, Reggie ‘n’ Bollie , Kiran Sonia Sawar and more.

Helen is a visionary and influential leader who created one the most inclusive and prestigious award through her role as the Founder/CEO of the IARA Awards (International Achievement Recognition Awards) in 2014. in order to recognise the hard work of those in Theatre, Music, Film/TV and the Fashion industry. Which has also influenced the international territories. She also creates opportunities for creative minds who are passionate and willing to gain experience in stage management and event management through IARA masterclass and apprenticeship programme.

From a very young age, Helen had a passion for humanitarian and community impact which propelled her in founding Helen Imuaphe Foundation which was launched to educate, help orphans and the under-privileged to live a better life. Committed to her goals of justice and fair treatment for all, Helen is particularly proud of her of her work and achievements with her foundation

Throughout her career as a law graduate and her leadership role with her brands IARA & JoeBol Exquisite . Helen’s drive, vision, tenacity and passion has been the key to her success and she is very dedicated to helping others do the same by engaging, transforming motivating people, through her work, to switch ordinary to extraordinary and the impossible to possible.

Helen loves nothing more than inspiring others to achieve great success through hard work ,prayer, focus and determination.

Meet The Mentors.

The Faces of Our Organization

LINDA E

MENTOR

The bubbly Linda E is a presenter, host and entertainment personality from London. 

She has had a diverse career in the entertainment world, from opening up for P Squared during one of their London shows (as a singer) and subsequently interviewing the duo years later. To featuring as one of the models for Arik Air's website. To her dance career which saw her and Myztikal VSD do a UK university tour and performances at Catford theatre and the Black Hair and Beauty awards. She even starred in soap drama Echoes, which ran on Ben TV. 

Linda E has interviewed a vast array of top names from both Africa, the UK and the USA including Mr Eazi, Kranium, Mila J, Burnaboy, Fuse Odg, C Biz, Big Narstie, Crystal Smith, Tokyo Stylez, Section Boyz, Scorcher, Reggie and Bollie, Iyanya, Davido, Seyi Shay, Ameriie, Tinashe, Akala, Figure Flows, Paigey Cakey, MC Bushkin and Atumpan. 

You may recognise her as the female anchor on Youtube show FAKE news, where her comments on Not3s, Mabel and colourism went viral. 

Her confident and out spoken nature are two of the traits that got her working with Africax5 on their shows The Sofa, and Perspectives, which deals with a lot of relevant and difficult to talk about topics. 

She currently hosts a weekly show every Sunday on Pulse88 2pm-5pm GMT which is sponsored by drinks giant Supermalt and has a fun Supermalt challenge that she plays with her guests. 

When not on air or hosting an event, Linda E can be found doing press at festivals such as Wireless and Reading and Leeds festival or attending events and concerts. She often uses her Instagram page to show case her interviews, and various events she attends. 

Linda E is a lover of heels, music, fashion and all things fabulous. She is a self proclaimed ambassador of enjoyment!

SHIRLEY DE LAWRENCE

MENTOR

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Shirley Dee is a magazine editor, a creative director, producer and the current CEO of the Miss Caribbean and Commonwealth organisation. After beating 14 girls from 16 countries to be crowned the 19th Miss Caribbean & Commonwealth in 2008, she embarked on a media career first as a commercial model. As a result, she has been featured in various publications such Black Beauty, Black Hair and Ebony magazine to name but a few. She ventured into Tv presenting, hosting two successful TV shows. A BEFFTA award and Life Changers Award winner, Shirley is also Creative Director of Demur Magazine and an accomplished film producer with various film credits to her resume. Her popular blog shirleydee.com often causes social media storms with its opinion pieces on a variety of subjects from dating to race and intersectionality.

Get to know more about our incredible team today.